Frills is a brand specializing in hair accessories, catering to young women who seek to enhance their style with vibrant and stunning designs. Whether you're looking to add a pop of color to your everyday look or make a bold statement for a special occasion, Frills has something for every hair accessory enthusiast.

The brand sought a logo reflecting its minimalist, feminine, and youthful spirit. A playful typography was chosen, with vibrant colors including pink, yellow, lilac, blue, and green. A white version provides contrast against surrounding designs, ensuring versatility and impact. Frills also has a complementary icon: a little bow, created with the letter R from the name.

The brand also needed new product tags for its hair accessories. I decided to give the spotlight to the hairstyle by creating digital illustrations showcasing them alongside the accessory. These illustrations feature diverse hair types, textures, lengths, and styles, all incorporating the brand's primary colors to ensure the accessories stand out effectively.

Frills' signature style is defined by vibrant, saturated-color photographs showcasing women as the main focal point, highlighting their hair and the accessory. In terms of design, the logo consistently takes center stage, standing out in crisp white to create a striking contrast against the backdrop.