Esmeralda specializes in crafting artisanal soy wax candles, transforming any space into a haven of serenity and charm. Each candle is a small masterpiece, designed to ignite creativity and delicacy, surpassing mere pleasant scents and delicate shapes.

Esmée was born from a blend of Esmeralda's namesake and the French word "esmée," meaning beloved in French, symbolizing the brand's values and its creator.

A personal brand was crafted for her candle business, embodying femininity and grace. The logo, designed with fluidity to evoke the movement of candle smoke, exudes elegance. Neutral tones were meticulously chosen to mirror the warmth of the candles and the ambiance they create, evoking feelings of tranquility and well-being. At the apex of the logo sits the flame icon, an unmistakable nod to the essence of a candle's glow.

Esmée's defined style of imagery and photography exudes vibrancy and saturation, showcasing the candles and hands as the central focus. Adopting a minimalist composition, with minimal text, the design places utmost emphasis on the logo and the product itself. This approach ensures a professional yet welcoming aesthetic, drawing attention to the essence of Esmée's offerings in every visual representation.