Tochi Studio is a creative studio with a focus on brand design, social media, and illustration, all tailored to shape the ultimate brand identity. Its mission is to empower women entrepreneurs by providing them with feminine style, strategic brand guidance, and high-quality design services.

It was crucial for me to establish a brand that truly mirrored my identity as a designer. I wanted it to embody my youthful, fun, and creative personality. Additionally, I needed versatile logo variations suitable for print, social media, and web applications to ensure consistency across all platforms.

In the logo, you can find graphic references to the meaning of the name "tochi", which translates to "rabbit". This name and figure were chosen to embody the values and characteristics of my personality and style. Additionally, as my favorite animal, it represented me in a certain way within the logo.

Furthermore, illustrations were created as stickers to complement the logo. These stickers are used as companions to the logo, embellishing letterheads, social media posts, or even profile pictures. The designs are related to design processes such as photography, feedback, as well as values like passion, motivation, or even a brand's vision/mission.

As mentioned earlier, the aim was to embody femininity through the brand. This was achieved with the color palette, featuring pink as the primary color in light tones. To maintain a "gentle" image, the use of black is restricted, replaced by burgundy. Yellow and purple hues take center stage, enhancing the design.

Tochi's overall design style is defined as youthful, feminine, and empowering. That's why, for their social media posts, they aimed at representing messages of empowerment, motivation, and words of support for aspiring entrepreneurs.

Regarding the general design, it's characterized by pink color, organic shapes, and collage-like compositions.