During my role at Clinique, I managed content for existing product pages, upcoming launches, and holiday sets for various retailers. I conducted a weekly analysis of Clinique's exposure on retailer websites and suggested opportunities for the brand to leverage. For example, I identified key SEO terms that the brand wasn’t visible in across all retailers and suggested improving the copy or running paid ads in those categories to optimize product ranking. My ability to perform brand analysis monthly enables me to identify growth opportunities and make data-backed recommendations on any digital channel.