a social template system that let a 30-person team ship on-brand content across 6 categories and 4 formats

template system design & team training

tiktok for business

tiktok for business was growing fast across emea and posting on instagram, linkedin, facebook and tiktok, with no shared template system to work from. whatever i built had to work for the whole team, including people who had never opened a design tool

turned six content categories into one visual system, mapping tiktok's global brand colours, typography, patterns and layout framework onto every content type. i documented every decision so the system could grow without me each category came in four ratios, built as animated after effects files where copy, images and video could be swapped without any after effects knowledge then ran a 1.5-hour workshop with around 30 people from the emea marketing team, walking through every category, asset replacement and edge case built into the system

content categories: event promotions, platform insights, industry updates, client showcases, creative tips and tricks, data cards

ratios per category: 1:1 · 5:4 · 4:5 · 9:16

emea marketing team members trained

platforms: instagram · linkedin · facebook · tiktok

a team with no shared social infrastructure got a system it could run and extend on its own. the templates were in use across emea from day one