a template system that produced 2,000+ personalised video executions across 12 languages and three global region

template system design

meta

meta needed more marketers and agencies across emea, latam and apac to adopt its performance advertising tools. the problem wasn't creative, it was scale: personalised messaging in 12 languages, adapted to each region's economic context, without losing brand consistency or production quality

the work

the biggest challenge was copy length. across 12 languages the same line could run short, medium or long, so i sorted every translation into 3 copy-length categories and gave each its own text size, position and line-break rules bol, a separate animation studio, created the 2d illustration in separate layers. for each copy-length category i set where those layers sat around the text, so they never overlapped the copy or left too big a gap, and every version kept its visual balance i built all of it into an organised after effects template of 3-second modular videos, with a guide for otomo, the automation studio, so their engine could place any translation in the right category without ambiguity or rework

video executions

languages, with variable copy length and no layout failures

regions: emea · latam · apac

master template behind every execution, automated by otomo

automated production at a scale no manual workflow could sustain. because the constraints lived inside the system instead of being policed in production, every execution met brand standards in every language and region, without a designer touching it