overview

one shared system behind 174 slides of credentials across five sister brands, each keeping its own look while reading as one group

my role

presentation & template system design

client

afg

the brief

when analogfolk grew into afg (analogfolk group), bringing in untold fable, mindworks and with robots, the group needed to introduce itself to clients as one company without erasing the brands inside it. each brand came with its own existing guidelines, and the group identity was already set. the challenge was to tie five distinct looks together so every deck going out to clients felt like it lived within the same group

the work

built a master credentials structure, starting with the group intro deck and carrying it into a creds deck for each brand.

every deck follows the same architecture: cover, who we are, section dividers, client logo grid, case studies and close, with consistent logo placement, page structure and layout rules each brand then brings its own type, colour and imagery from its own guidelines, so the decks sit side by side as a family.

the layouts became the base of a template system any team could use to introduce the companies to clients, together or separately

scope & scale

174 slides across five credentials decks

5 brands on one shared slide architecture

6 core slide types reused in every deck

1 template system teams run without a designer

the result

the group could pitch as one company or as any of its five brands from the same system, and teams could build on-brand credentials without starting from scratch