a multi-channel campaign that grew costa's cold drink menu share from 5% to 24% and reached 7.4m people

campaign design & video editing

costa coffee

costa was entering the frappé market during the uk's first restriction-free summer in two years. the audience was gen z, and the job was to make the frappé feel like summer freedom, not another seasonal drink, across social, in-store and the street at the same time

the campaign was built around five up-and-coming british artists, each featuring one of their tracks. director jake jelicich, who has made music videos for niall horan, dua lipa and james bay, handed me the raw footage, and i cut each artist's material into short-form music videos for every format designed the rest of the suite too: social stills with product and artist, consistent end frames, tiktok pop-up cards and superlike icons, and the frappélists lockup with a scannable spotify code in horizontal and vertical versions. in print: business cards, stickers in four colourways and flyposters on brick lane, london every asset followed the costa social brand playbook i had designed earlier. this campaign was that system in action. produced at analogfolk

artist edits in 1×1 and 9×16, plus 2 hero edits in 16×9

platforms: tiktok · instagram · facebook, with snapchat amplification

flyposters on brick lane and in-store materials nationwide

campaign identity system — FrappeLists lockup + Spotify scannable code, horizontal and vertica

7.4m+ people reachedfull, full campaign identity system — FrappeLists lockup + Spotify scannable code, horizontal and vertical, +131% follower growth, 5% → 24% cold drink menu share