André Cândido
With a clear vision to establish SuperHi as the go-to online destination to learn new creative skills, I crafted a unique and flexible illustration style that can scale as the company grows.
Design challenge
SuperHi is an online education platform and a global community of creative learners from 80+ countries around the world. They started out as a code school, and have grown to teach so much more.
With the natural foray into teaching new creative disciplines and skills, the need for course imagery was ever-present. SuperHi needed a system to create their course images, that was flexible, scalable and instantly recognisable.
A second challenge was, of course, to explore how the new course imagery direction could impact and transform the look and feel of SuperHi's brand across its multiple touch points (the marketing site, the student experience, social media, paid ads).
Design Solutions
Looking deeply into our courses, there were two defining attributes that stood out as common across the entire SuperHi catalog: their subject and level of difficulty.
With this insight, I created a layered approach for each course image.
The course images
The website
The guides
The First Steps guides are a lead generation and sales funnel content project. Their intent is to introduce people to SuperHi and their three main skill pillars, in a way that's approachable, real, fun and practical, with a lens on helping people make and use these skills, no matter what role or career path they have or wish to have. These guides can be read online or saved as a downloadable pdf.
André displayed great attention to detail throughout the entire process, and was able to effectively align the content with our new SuperHi brand and marketing site, which he also creative directed. He's an incisive and talented designer with not only an eye for detail and the skill to take any brief and make something with it, but the ability to think from the big picture and approach projects contextually and within fast-paced startup environments.
Ana Wang Former Head of Content at SuperHi and author of the guides mentioned above.
Credits
Course Artwork Art Direction+ Design: André Cândido
Marketing Website Art Direction: André Cândido Product Design: James Shedden Development: Chris Lawrence
First Steps to Learning Guides Author: Ana Wang Art Direction+ Design: André Cândido