How to evolve SuperHi’s brand to adapt to a new product offering?

SuperHi Unlimited is an annual membership that unlocks all courses, extra community perks, and early access to new courses and features.

The new brand features stretched typography in an effort to encapsulate the breath of content the you’ll unlock once you subscribe. It also serves as a metaphor of a virtual hug.

Visually, it retains the playfulness of the course imagery that SuperHi is known for, but expands on it. The grids are distorted like in a vortex and shapes and elements are flying towards you. It’s a bolder and more celebratory direction.