Nuvra - Modern Architecture & Furniture System

Nuvra is a high-fidelity Framer template engineered for modern furniture studios, interior brands, and product-led design businesses. It bridges the gap between functional e-commerce and editorial storytelling, offering a refined system that allows brands to showcase collections and case studies with equal elegance.

Built on a foundation of balanced typography and "calm geometry," Nuvra provides a polished, production-ready environment from the first scroll. It features a dual-engine structure: CMS-powered collections for product management and visual portfolio grids for project showcases all optimized for SEO, accessibility, and high-performance loading.

The Framer Marketplace maintains an exceptionally high bar for approval, demanding not just visual appeal but technical perfection in responsiveness, accessibility, and interaction logic.

My goal was to design a template that felt "custom-coded" and expensive while remaining flexible enough for a non-technical user to customize. The challenge was to balance high-resolution, cinematic visuals with lightning-fast load speeds and accessible navigation.

Product Design: UX/UI & Visual Direction

Framer Development: CMS Architecture & Responsive Logic

Interaction Design: Custom Component Creation

Art Direction: AI-Directed 8K Imagery & Asset Curation

I developed a minimal visual language built on neutral tones, subtle shadows, and a strict typographic hierarchy. The goal was to let the product imagery take center stage.

Spacious Layouts: Utilizing negative space to create a "gallery" feel.

Editorial Typography: Pairing modern serifs with clean sans-serifs for a high-end look.

8K Art Direction: Curated and AI-generated imagery to ensure consistent lighting and texture across the demo.

To elevate the user experience beyond a standard template, I built custom interaction components that feel fluid and premium:

Manual-Navigation Hero: A custom carousel that puts the user in control.

Non-Distractive Motion: Smooth, scroll-triggered transitions that add weight without lag.

PulseVideo Component: A custom video player with accessible controls and hover states.

Every pixel was stress-tested across key breakpoints (Desktop, Tablet, Mobile) to ensure the design remains unbreakable.

Fluid scaling: Using relative units (fr, %) instead of fixed pixels.

Accessibility First: High-contrast text, clear input focus states, and logical tab indexing.

To meet Framer’s strict marketplace standards, the template underwent rigorous iteration. I refined the granular details that separate "good" from "approved":

Optical Alignment: Fine-tuning padding and margins for perfect visual rhythm.

Functional Polish: Optimizing form validation, legal page routing, and carousel touch-gestures.

Performance: Compressing assets to ensure high PageSpeed scores without sacrificing visual quality.

🎉 Nuvra is officially approved and live on the Framer Marketplace.

It stands as a turnkey solution for design-led brands, delivering:

A CMS-ready e-commerce foundation.

A Project Portfolio system for case studies.

High-fidelity interactions that require zero code to manage.

A 90+ Performance Score structure for SEO dominance.