Project Type: Landing Page Design & Development Role: Web Designer, UX/UI Designer Platform: Framer

Niora is a modern wellness brand created to help people restore balance, cultivate mindfulness, and embrace healthier living. The objective was to design and develop a premium single-page landing site that combines calming aesthetics with interactive storytelling and clear conversion flow. Site structure: About → Services → Why Choose Us → Team → Pricing → Testimonials → FAQ → Contact. Primary CTA: Start Your Journey.

Wellness websites often suffer from:

Generic visual language that fails to differentiate.

Static experiences that don’t engage visitors.

Unclear offerings, leading to low conversions.

The brief: create a premium, trust-building landing page that uses motion thoughtfully to increase engagement while keeping performance and clarity top of mind.

Studied market-leading wellness and lifestyle pages for best practices in calming visuals and conversion flow.

Chose a clean, modern brand identity: Satoshi for typography, a calming color palette (teal / lavender / soft neutrals), and purposeful motion.

Motion strategy: use Lottie where it delivers storytelling value (services) and keep other motion ultra-lightweight (hero icon is a native looping icon animation).

Dynamic image slider (3 images) to set tone and lifestyle context.

A smooth looping floating icon animation (native Framer/HTML animation — not a Lottie file) for a premium micro-motion touch.

Clear headline, subtext, and CTA: Start Your Journey.

Crafted Niora’s philosophy and 6 key pillars (Holistic Balance; Personalized Guidance; Mindful Living; Trusted Expertise; Sustainable Growth; Supportive Community).

Presented in a grid for scannability, supported by subtle entrance motion.

Four service cards, each featuring a dedicated Lottie motion animation to visually communicate the offering and increase engagement:

The services section is the visual heart of the page — Lottie makes the offerings immediately understandable and memorable.

Team cards with subtle hover effects humanize the brand.

Transparent pricing cards from single sessions to an all-in package; Complete Wellness Journey highlighted as Best Value.

Testimonials with gentle entrance animations to build credibility.

FAQ to handle objections and questions.

Contact form with an emphasized final CTA: Start Your Journey.

Delivered a motion-driven one-page in Framer that positions Niora as a premium wellness brand. Lottie animations are intentionally concentrated in the services section (clearly visible and lightweight), while the hero uses a native floating icon animation for subtle polish.

Distinctive brand presence that rises above generic wellness sites.

Higher engagement through purposeful Lottie-led storytelling in the services.

Demonstrates how deliberate motion + clear content structure can increase trust and conversions.