Findora Picks Brand and Website Development

Client: Findora Picks (Affiliate E-commerce Startup) Services: Brand Strategy, Logo Design, UI/UX Design, Website Development (Framer), Social Media Asset Creation Live Site: findorapicks.framer.wiki

Online shopping has become overwhelming. Platforms like Amazon and AliExpress offer millions of options but too many choices can cause decision fatigue.

Findora Picks set out to solve that. The challenge was to create a trusted brand that simplifies online shopping by curating high-quality, well-reviewed products helping users “Save time, shop smarter.”

The goal: Build a brand that feels credible, friendly, and discovery-driven. Launch a website that’s clean, fast, and conversion-focused. Create launch assets that establish a consistent, professional presence across channels.

I led the project from concept to completion through three key phases:

The brand’s personality was defined as smart, reliable, friendly, and modern. The visual direction needed to reflect curation with warmth.

Deliverable: The Logo 🛍️ Icon: A vibrant red-orange shopping bag represents e-commerce and excitement. Sparkles illustrate “handpicked” finds the joy of discovering something great. 🔤 Typography: “Findora” in a playful, script-style font balances “PICKS” in a clean sans-serif, merging creativity and trust.

Once the identity was defined, I designed and built the website on Framer, focusing on clarity, trust, and performance.

Visual-First Layout: Minimalist and product-centered for easy browsing.

Simple Navigation: Clear categories and a clean header structure.

Social Proof: A “What Shoppers Are Saying” section to build credibility.

Fully Responsive: Optimized for desktop, tablet, and mobile.

Result: A fast, intuitive, and visually engaging shopping experience that drives affiliate traffic seamlessly.

To unify the brand launch, I designed a set of editable social media templates for Instagram and other platforms — ensuring that every post reflects the same look and feel as the website.

These assets make it easy to promote new curated finds while maintaining visual consistency.

The result is a complete, cohesive brand ecosystem from logo to live launch.

Findora Picks now stands as a polished, scalable affiliate brand ready to attract a growing audience and drive product discovery.

By merging strategic design with storytelling and usability, this project transformed an idea into a working digital brand one that’s built to grow.