UltraView is a premium product showcase template designed for modern tech brands, hardware startups, and consumer electronics.
The goal was to create a cinematic, Apple- and Nothing-inspired experience that focuses on storytelling, clarity, and visual impact — without relying on traditional e-commerce flows.
UltraView is built for brands that want to launch, present, and market products, not manage carts or payments.
Problem
Most Framer e-commerce templates are:
Shopify-inspired
Checkout-heavy
Built for small catalogs or single products
Visually generic
Hardware startups, industrial designers, and tech innovators often need:
A launch-ready product site
Strong visual storytelling
High-end motion and layout
Flexibility to link to external purchase platforms
There was a clear gap for a hardware-focused product showcase system.
Solution
UltraView was designed as a product storytelling system, not a store.
Key design decisions:
Category-first navigation (not product-first)
CMS-powered product collections
Cinematic product detail pages
External purchase flow (“Visit Store”)
Clean, minimal UI inspired by premium tech brands
The result is a scalable template that feels like a real hardware brand website.
Product Structure
UltraView includes:
Home (Showcase Directory)
Shop
Product Detail Page (CMS-driven)
Help Center
Legal (Terms & Privacy)
Custom 404 (Signal Lost)
Navigation flow:
Home → Category → Product Detail
Product Detail Experience
Each product detail page is designed to feel immersive and premium:
Fullscreen hero image with overlay card
Side posters for static and motion content
Tech specs presented visually
Fullscreen cinematic product video
Related products section
The experience mirrors how brands like Apple, Nothing, Sonos, and Bang & Olufsen present products.
Design Philosophy
Visual-first storytelling
Minimal UI, strong hierarchy
Motion used with restraint
No unnecessary UI clutter
No breadcrumbs or complex navigation
Clear CTAs with realistic behavior
UltraView intentionally avoids features that don’t serve the experience.
CTA & Conversion Strategy
UltraView separates intent clearly:
Product-level “Visit Store” CTA → External product or campaign page
This prevents confusion and matches how real hardware brands operate.
Outcome
A fully CMS-powered, scalable Framer template
Marketplace-ready structure and documentation
Clean UX aligned with premium tech standards
Flexible enough for startups, designers, and product teams
UltraView positions itself as a high-end hardware showcase solution, not a generic website template.
What This Project Demonstrates
Product thinking beyond visuals
UX decisions driven by real-world use cases
Scalable CMS architecture
Strong understanding of tech brand presentation
Ability to design and ship marketplace-ready products