SKV: Fashion Brand Logo and Identity

SKV is a clothing brand with a clear aesthetic: considered, feminine, unhurried. The identity had to reflect that, not simply look premium, but read as belonging to a brand with its own point of view.

The mark. A stacked serif monogram built from the brand's three initials. The letterforms interlock with editorial tension: high contrast strokes, sharp terminals, the kind of construction that reads as a fashion house mark rather than a retail logo. It holds at scale on a shopping bag and at small scale embossed on a tag, which was a core requirement for a brand that invests in its packaging.

Colour. Deep burgundy and warm cream. Burgundy anchors the brand in richness and confidence, a colour that reads directional without turning cold. Cream softens and lifts it, giving the identity room to breathe across dark and light applications. Together they sit between contemporary fashion and quiet luxury.

Application. Delivered across the full physical and digital range: hang tags with embossed detail, shopping bags, branded packaging, business cards, postcards, and social content design. Each application was treated as part of one object, so the brand feels consistent whether someone meets it in a store, in a feed, or while unboxing.

Timeline: 3 weeks. Year: 2025. I led brand identity and the application system.