UNSSE's Effort: Gender Equality and Stock Exchanges

The Mission

The United Nations Sustainable Stock Exchange (SSE) Initiative aimed to advance gender equality on International Women’s Day. The initiative sought to highlight gender equality and women’s empowerment, and encourage global participation in the Ring the Bell event. The goal was to foster global dialogue and promote the integration of gender equality into sustainable business practices.

The Outcome

The initiative's goals were met through several key efforts. A 30-second animation, produced in a collaborative effort, was showcased at the NASDAQ Tower in Times Square, effectively capturing global attention and highlighting gender equality issues on International Women’s Day March 8th, 2024. A well-crafted social media campaign was also executed, featuring targeted posts that boosted engagement and visibility for the Ring the Bell events and fostered global discussions on gender equality. Additionally, detailed information and graphs were compiled for SSE report publications, offering critical insights into the initiative's effectiveness and reinforcing the promotion of gender equality and sustainable development goals in capital markets.

The Impact

The initiative enhanced the United Nations Sustainable Stock Exchange’s (SSE) influence by significantly raising awareness of gender equality. The NASDAQ Tower animation boosted the SSE's visibility with around 300,000 viewers on average, while the social media campaign increased global engagement with the Ring the Bell events. This broader reach and participation validated the SSE's role in promoting sustainable development goals, providing a strong return on investment. The compiled data and insights further showcased the initiative’s success, reinforcing the SSE’s position and impact in capital markets.