Mini Play – Brand Identity Design

A brand design for a high-end fusion of a kids and home living brand. The values are all about fun, modern aesthetics that seamlessly fit into contemporary living while keeping a playful touch. The logo icon blends the shape of the signature product with a rainbow, symbolising positivity. The colour palette has an eye-catching and modern-retro vibe, targeting mainly mothers. The logotype was customised to create a bouncy look that goes along with the main theme.