The creative direction for Studio Notam's rebranding is focused on combining friendly, minimalist, and airy aesthetics with a touch of sophistication, alongside a vibrant colour palette. The wordmark was created by mixing and modifying letters from different fonts. Using lowercase letters lends it an approachable feel, while the serif letters add a touch of sophistication.

The icon, designed with a friendly minimalist approach, was created by rotating the crossbar of the 't', maintaining a connection to the wordmark. In terms of typography, a blend of refined serif fonts and classic sans-serif fonts was selected to complement this direction.