ZOUP

Zoup is a personal care and hygiene brand that uses plant and fruit pigments to minimize the use of chemicals on the skin. To align the graphics with the brand's purpose and ingredients, we created different textures with acrylic paint, liquid soap and plants.

Realizing that the logo had to coexist with such powerful packaging, we decided to go a more typographic route. We created letters with soft curves to give it that bubbly touch in keeping with the products.

Finally, to minimize unnecessary waste, we created packaging consisting of a single strip of cardboard, which can be held together without glue.