CAMPO DE FIORI
Instinto Studio
Campo de Fiori is an Italian restaurant located in Quito that was inspired by the famous square in Italy which bears the same name. In this restaurant, the food that is served is as important as the flowers that surround it.
To illustrate the bond between the square and Italian food, we decided that all the artwork would be composed of a mix of plants and flowers with Italian products. Within the same line of though, also the brand colors are born from pizza, pasta and their famous olives.
By creating a brand that alludes to a country, one of the elements we decided the client would keep, would be postcards. In this way, each illustration they see, may take them to a flavor or a place.
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Posted Jan 23, 2024
For the branding for Campo de Fiori we compiled the flavors, aromas and essence of Italy, which were important pillars for the creation of the brand personality
