Aurelia Haircare – Brand Identity and Packaging Design by Nadia AriefdienAurelia Haircare – Brand Identity and Packaging Design by Nadia Ariefdien

Aurelia Haircare – Brand Identity and Packaging Design

Nadia Ariefdien

Nadia Ariefdien

Aurelia Haircare is a premium haircare brand focused on restoring hair health through simplified routines and high-performance formulations.
The project involved designing a brand identity and designing a collection of packaging with a modern and minimal aesthetic.
The visual language features clean typography, improved spacing systems, and a calm colour palette that elevates the brand's perceived value.
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Posted Apr 20, 2026

I designed a brand identity and packaging for Aurelia Haircare.