Weddington Golf & Tennis - Visual Identity

The client 

Weddington Golf & Tennis was once a beloved local landmark in Studio City, Los Angeles, a place where people came together to play, connect, and build community. When the facility closed, the new brand took shape as a way to honor that legacy. Weddington Supply Co. isn’t the same place, it’s a lifestyle and apparel brand inspired by the spirit and culture that space represented.

The challenge

The goal was to translate the essence of a historic space into a brand that could live beyond it, keeping the emotional connection alive while making it relevant for a modern audience. The new identity had to feel authentic, nostalgic, and timeless, yet adaptable enough to thrive in today’s lifestyle and retail market.

Role: Visual Identity / Collaterals / Merch

Done by me and my team.

Our Solution

We built a visual system inspired by the understated charm of California’s tennis and golf heritage. The creative direction balanced vintage warmth with modern simplicity, using earthy tones, clean compositions, and typography that speaks quietly but confidently, no need for overt illustration. The versatile logo suite and supporting assets allowed Weddington to stay consistent across apparel, retail, and digital touchpoints, creating a brand that feels grounded in tradition yet open to contemporary expression.

The Final Brand Experience

Weddington Supply Co. communicates authenticity, ease, and quiet sophistication.

It’s a tribute to California’s timeless lifestyle: a blend of heritage and modern leisure. For me, this project was about capturing a memory and giving it new form, turning nostalgia into something that could be lived and worn today.

More than a facility reborn, Weddington is now a lifestyle brand with cultural relevance and long-term resonance.

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