Westbury Golf - Visual Identity
Rebecca Arnaud
The client
Westbury is a new golf apparel brand redefining the intersection of sport and personal style. Designed for a new generation of golfers, the brand blends performance with a fresh, elevated aesthetic that feels both premium and wearable.
The challenge
The goal was to build a brand identity that didn’t feel overly traditional, but still respected the sport. Westbury needed a look that felt stylish and functional, with a tone of quiet luxury and versatility both on and off the course.
Role: Visual Identity / Collaterals
Done by my studio.
The Audience
The brand speaks to modern golfers in their 20s to 40s who value design, detail, and performance. People who care about how they show up, whether they’re on the green or grabbing drinks after the game.
Our Solution
We created a custom logo and script that feels ownable, effortless, and refined, with subtle nods to golf through proportion and rhythm, without leaning too literal. The submark adds flexibility and brand recognition across pieces.
The color palette goes deep and rich, contrasting a signature red tone with a contemporary take on common golf colors like green and cream. This balance avoids clichés while keeping subtle ties to the sport, offering a look that feels both elevated and unexpected. Typography combines retro cues with a luxury edge, bridging timeless style and modern appeal.
The outcome is a system that feels refined, wearable, and built for the next wave of golfers, making Westbury stand out in a space ready for reinvention
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