Graphic Design & Animation - Istation

Jen Lai

Graphic Designer
Animator
Motion Designer
Adobe After Effects
Adobe Illustrator
Procreate

Client: Istation is an education technology company that provides computer-adaptive assessments and instruction in reading, math, and Spanish literacy for PreK-8 students.

Objective: IStation needed visual assets and animations created to support their brand identity and digital products across web and social media platforms. The goal was to develop engaging graphics and motion design that reinforced their brand personality.

My Contributions:

  • Created iconography for Istation's web and social templates leveraging their bright color palette and friendly branding style. Icons were optimized for use at small sizes while maintaining recognizability.
  • Designed animated video bumpers for Istation's introductions. The kinetic typography bumpers built energy and showcased their motto using animated text.
  • Produced animated holiday social posts.
  • Designed postcards and sale sheets using InDesign.
  • Maintained adherence to Istation's brand guidelines including approved fonts, colors, and graphic style. This ensured assets supplemented their visual identity.
  • Delivered vector files, Indesign files, and .MP4 project files allowing easy reuse across platforms.
















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