Brand Identity & Label Design - High Functions
Jen Lai
The Client
Content Mogul is poised to introduce its highly anticipated venture, an upcoming supplement company by the name of High Functions.
The Objective
The objective of this case study was to develop a series of label designs for High Functions, a supplement company under the umbrella of Content Mogul. The task involved utilizing the newly established brand identity and logo typography while incorporating Asian ornate-inspired artistry. The goal was to evoke a vintage and maximalist aesthetic, further enhanced by the creation of a vintage ornate logo.
The Process
- Brand Identity and Typography: To ensure consistency and coherence, the brand identity and logo typography were carefully crafted in alignment with High Functions' vision. Typography choices were made to reflect a blend of vintage charm and maximalist appeal, creating a sense of luxury and sophistication.
2. Asian Ornate-Inspired Art: The label designs were heavily influenced by the intricate and captivating artistry found in Asian ornate designs. Extensive research was conducted to gain a deep understanding of the various elements and motifs characteristic of this style. By incorporating these ornate patterns, motifs, and colors, the label designs achieved an exquisite and culturally rich visual representation.
3. Vintage and Maximalist Influence: In line with High Functions' goal of embracing vintage and maximalist ideas, the label designs were strategically composed to convey a rich tapestry of elements. This included the use of ornate borders, elaborate typography, decorative embellishments, and a harmonious blend of vibrant and muted colors. The result was a visually captivating representation of a bygone era, exuding elegance and opulence.
4. Vintage Ornate Logo: In addition to the label designs, a vintage ornate logo was created to serve as the centerpiece of the brand identity. The logo seamlessly integrated ornate elements, intricate typography, and a vintage-inspired color palette. It was meticulously designed to establish a strong brand presence and evoke a sense of timeless sophistication.
The Solution
The label design project for High Functions showcased a meticulous approach to combining brand identity, Asian ornate-inspired artistry, vintage and maximalist ideas, and Adobe Illustrator expertise. The resulting label designs and vintage ornate logo exemplified the essence of High Functions' vision while captivating consumers with their exquisite aesthetic. This case study demonstrates the successful application of design principles to effectively communicate brand values and create a visually compelling product presence.
