Dumpster Fire Brewing Co. | Brand Identity & Packaging Design

Jen Lai

Graphic Designer
Logo Designer
Packaging Designer
Adobe Illustrator
Adobe InDesign
Adobe Photoshop

Dumpster Fire Brewing Co., a prominent craft brewery, I designed a beer label for their new Mango Milkshake IPA, inspired by the mythical figure of Icarus from Greek mythology. Additionally, they sought a logo with a grunge appeal that would reflect their brand identity.

Solution:

By understanding the client's vision, integrating elements from Greek mythology, and incorporating vibrant mango motifs, I developed a visually compelling label design for the Mango Milkshake IPA. Additionally, the grunge-inspired logo added a distinct and edgy touch to Dumpster Fire Brewing Co.'s brand identity, enhancing their overall market presence and reinforcing their unique personality in the craft beer industry.

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