My first Wise redesign got
David Balinga
My first Wise redesign got 37% approval. So I iterated and tested again.
80% of neurodivergent users preferred my second version.
What changed: removed video clutter, made balance the primary focus, simplified icons with labels, matched the app's aesthetic.
Results from 30 ND users:
88% of anxiety users preferred it
81% of autistic users preferred it
79% of ADHD users preferred it
The lesson: my brain finds the friction. Testing tells me which solutions work.
I reduce emotional friction for neurodivergent users.
Full case study: davidbalinga.com
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Posted Feb 19, 2026
My first Wise redesign got 37% approval. So I iterated and tested again. 80% of neurodivergent users preferred my second version. What changed: removed video...
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