BrassMoney Rebrand

Role: Lead Brand Designer Goals: To create an identity for the ambitious, to define a system that lives and breathes on its own and to take the exiting brass brand architecture further Direction & Strategy: We set out to create an identity for the teeming young africans who will eventually grow to become the leading faces in business, politics, governance and philanthropy in a decade or two. We worked with the direction ‘move bold’ which doubles as the tagline for the brand and directly signifies our midset as we move from the middle class to the top social class.