Nomba Rebrand

Role: Design Director Goals: To redesign the entire Nomba (formerly Kudi) visual system – brand, product, digital, print, etc. and launch the Nomba rebrand (formerly Kudi) Direction & Strategy: Every second, someone is paying for something. The main design question was “how do we create an identity which communicates how ubiquitous payment is in people’s lives?” The symbol is a slightly abstract representation of cross-road signs — typically seen in the middle of road intersections across the country. It communicates the idea that regardless of what your payment needs are, Nomba can provide and guide you to the right solution.