Youverify Rebrand Design

Founded in 2017 to build an infrastructure that simplifies identity verification for organizations across Africa, Youverify had to spend its founding years fully focused on automating a long tradition of manual processes. Over time, as it moved to position its products for mainstream adoption, there was the need to review and upgrade what was a makeshift visual identity and rework the entire system of touchpoints including, most especially, the website.

Creating a visual identity that builds upon the most basic shape synonymous with identity—think about SIM cards, price tags, data chips, key holders, and more

Designed and developed the Youverify wordmark with some inspiration from the typical barcode symbol and extended this into Youverify Std, a special display font that comes to life in the YV tags bearing nouns.