Redesigning a Global E-Commerce Platform

Overview In this project, I led the complete redesign of a global e-commerce platform, creating a seamless, responsive, and engaging user experience. Using Figma, I designed over 50 screen user flows and developed a full design system with a comprehensive component library for e-commerce, ensuring the platform’s consistency and scalability across devices. The goal was to deliver a visually compelling and easy-to-navigate online shopping experience from desktop to mobile.

Project Goals The key objectives of the redesign were to:

Create a responsive design that offers an optimal shopping experience across devices, from desktop to mobile

Streamline user flows for faster, more intuitive navigation and checkout

Develop a comprehensive design system to ensure consistency and future scalability

Enhance the platform’s user interface to improve overall engagement and conversion rates

Discovery & UX Strategy I started with a discovery phase, working closely with stakeholders to define the platform's key pain points and areas for improvement. The e-commerce platform had to cater to a global audience, meaning that user flows needed to be efficient, intuitive, and localized for different markets. We also mapped out key user journeys, focusing on reducing friction in high-traffic areas like product browsing, cart management, and checkout.

Detailed analysis of the current platform’s pain points and user feedback

Mapping of critical user journeys (e.g., product discovery, cart abandonment, and checkout)

UX strategy that prioritized ease of use and conversion optimization

Responsive Design Across Devices A major focus of the project was creating desktop-to-mobile responsive screens. Using Figma, I designed layouts that adapted flawlessly across all screen sizes, ensuring an optimal user experience on desktops, tablets, and mobile devices. The responsive design allowed users to shop seamlessly, regardless of their device, improving usability and engagement.

Over 50 screen user flows designed in Figma, covering desktop, tablet, and mobile

Fully responsive designs that ensured a smooth user experience across all devices

Prioritization of a mobile-first approach to cater to the growing trend of mobile e-commerce shopping

Design System & Component Library To ensure long-term scalability and design consistency, I created a comprehensive design system within Figma. This included a full component library that standardized elements like buttons, forms, modals, and product cards across the platform. This system was designed for ease of maintenance and future iterations, allowing for rapid development without compromising on visual cohesion.

A full design system including typography, color palettes, grid systems, and UI components

A robust component library for e-commerce elements like product grids, filters, and checkout forms

Detailed design specifications and interaction guidelines to ensure smooth handoff to the development team

User Flows & Interaction Design The platform redesign required optimizing over 50 user flows, ranging from product discovery to checkout. I carefully mapped out each flow, ensuring that users could easily navigate the site, find products, and complete their purchases. Special attention was given to interaction design, making sure that every user action felt smooth and intuitive, with a focus on reducing friction at key touchpoints like the cart and checkout.

Streamlined user flows to guide users through the platform efficiently, from browsing to checkout

Enhanced interaction design to make the shopping experience smoother and more engaging

Focused improvements on high-impact areas like product search, cart, and payment

Results The redesign delivered a seamless, responsive e-commerce platform that provided an optimized shopping experience across all devices. The new design system allowed the team to scale the platform efficiently, while the improved user flows and interactions helped increase user engagement and reduce cart abandonment. The refreshed interface led to higher conversions and overall satisfaction among the platform's global user base.

A responsive platform that significantly improved mobile user engagement

Streamlined user flows that reduced friction and improved the checkout process

A comprehensive design system that ensured consistency and allowed for future scalability

A noticeable increase in conversion rates and lower cart abandonment

Conclusion This project illustrates the power of responsive design and a well-structured design system in transforming a global e-commerce platform. By focusing on creating smooth user flows and ensuring design consistency across devices, I helped deliver an enhanced shopping experience that caters to a global audience, driving higher engagement and conversions for the brand.