Genoa Telepsychiatry: Brand Design & Digital Marketing
Serra Semi
Genoa Telepsychiatry was my first full foray into designing in healthcare and it brought me a newfound joy rooted in purpose and helping people.
Genoa Telepsychiatry provides underserved populations with better access to behavioral healthcare with telepsychiatry.
Over three years, I designed and re-designed the brand through three acquisitions, three different corporate cultures and teams, and kept evolving and growing the brand while keeping its core intact. With every new product offering, I created and established systems for the marketing team to successfully launch and grow, reaching both the providers and clinics that serve their communities.
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Posted Jan 9, 2024
Spearheaded the Genoa Telepsychiatry rebrand. Created a new brand identity including logo, icons, and templates, and redesigned all marketing materials.
