Genoa Telepsychiatry: Brand Design & Digital Marketing

Genoa Telepsychiatry was my first full foray into designing in healthcare and it brought me a newfound joy rooted in purpose and helping people.

Genoa Telepsychiatry provides underserved populations with better access to behavioral healthcare with telepsychiatry.

Over three years, I designed and re-designed the brand through three acquisitions, three different corporate cultures and teams, and kept evolving and growing the brand while keeping its core intact. With every new product offering, I created and established systems for the marketing team to successfully launch and grow, reaching both the providers and clinics that serve their communities.