NEER: Creative Direction for a growing brand

I started working with NEER in its early days as a young agency in 2018. We worked on designing and developing flexible and scalable marketing tools to kickstart the new business. Over the years, as the agency grew, so did the need for design leadership.

As I held creative workshops with the team, I quickly identified that in addition to creative direction for brand expansion and integrity, I also needed to establish creative workflows to ensure the integrity of the brand over time.

I quickly identified multiple pain points to remedy in creative workflow and production:

• Social media was not automated, taking up too much focus and hands-on time on a weekly basis.

• Mailchimp production was started with a template used as a moodboard of unlabeled screenshots adding unnecessary challenges.

• New initiatives were not fully integrated under the core brand and did not support each other for a cohesive and robust brand message.