Intier inspires health and luxury. It’s a wellness-focused high-end medical spa operating with an exclusive invite-only membership model. Intier provides an escape from city life combined with cutting-edge medical spa treatments and programs that produce long-lasting wellness.

Branding this wellness spa is a classic brand identity project. Getting involved at conception, this project tells the story of my creative process with clients and the creative team I built and managed in its entirety.

In the Discovery phase, I held multiple creative workshops with the client that were key to pinpointing the membership models, informing the spa’s interior design vibe, and bringing out the brand’s true spirit. The workshops are crucial to guide the group to clarify their vision and the creative team to get a concrete starting point for the brand story. We conducted market research that delivers a comprehensive analysis of the current market landscape, competitors, and trends. All of the information is synthesized into the brand’s mission and vision statements.

In the Define phase, my first step is flexible and exploratory but also comprehensive. We approached the project from multiple angles and distilled the key themes we had identified in the workshops into three unique directions. Each direction was presented on a mood board with brand names, imagery, color palettes, typography, and a set of rough logo sketches. Casting a wide net in three developed directions gives the client a library of references to communicate with the creative team effectively.

We collected feedback and revised for the final phase. After three rounds of edits, we got client approval with high satisfaction from the board and the spa team. The result is a brand that invokes the brand values in every aspect.