Weatherproof Vintage: Kindle App

The Weatherproof Vintage Collection is a new approach to men’s and women’s sportswear with an “Outdoors Meets Denim” aesthetic. Effortlessly designed and styled in NYC, it personifies classic American sportswear with a denim twist.

Weatherproof Vintage wanted to expand their brand presence into the world of mobile apps with an interactive gift for the fashion industry executives. Working with the brand’s creative director, I transformed the brand book into a Kindle Fire app with unique functionality with interactive and video content.

The key was to take the printed brand book as a base and build on it with interactive elements instead of changing its core. I accomplished this by adding details that were not included in print, such as functional features of garments, sustainability, and environmental impact information, cinemagraph animations, and videos.

The app was pre-loaded on Kindle Fire devices and sent to key stakeholders and executives and was very well received. The interactive brand book led to an increase of 25% in viewership with an increase in sales and brand exposure.