A brand born out of boredom, and hunger and to boost design morale.

Rocket Fuel is a branding identity based on the idea of design futures. What could a retro burger joint look like in the future? I had the opportunity to collaborate with two other designers and this was the question we explored and answered in our own way. What you're looking at is my response to the brief we created.

In our early stages of ideation and design we shared with each other some of our design assets we created. The symbol was designed by Ecenur Sabak and rocket illustration was done by Kryza Talavera.

Art direction and design: Marlene Morales 

When it came down to visualizing what we anticipated for this "restaurant" we thought about things that inspired us and what we think of when it comes to retro-futurism.