MarketStand - Grocery Delivery App
Gloria Kaduru
Overview
The concept behind MarketStand was simple: to create a platform where Nigerians can purchase local food and vegetables from nearby markets. The inspiration came from the my personal experience of how tedious and time-consuming weekly trips to the market for food items can be.
My contribution
Branding
Product design
The team
1 × product designer
Timeline
3 weeks
Platform
Mobile
Process
Research and ideation
To begin, I conducted user research to understand issues in food and grocery shopping, targeting groups such as students and working professionals. Using these insights, I created user personas, defined a problem statement, and ideated solutions to it. Then, I crafted out user flows and wireframes, focusing on local market discovery, an easy-to-navigate marketplace and the checkout process.
Crafting a visual identity
I worked on designing a cohesive visual identity and brand that conveyed freshness, reliability, and convenience and I achieved this by crafting a vibrant colour palette and using clear typography and illustrations.
Screens showing the Home page, a local market product page, showing a variety of local produce and the Search page
Product category of a local supermarket and a product information page
Ongoing and Past orders showing re-order options, and a filled Cart with grocery items
The final checkout process and a screen showing a confirmation modal after an order has been placed
Outcome
Overall, MarketStand serves as an all-in-one solution for grocery shopping, making the process stress-free and accessible. By connecting users to local markets and supermarkets, it ensures that fresh, locally-sourced produce and other essentials are always within reach.
Like this project
Posted Mar 11, 2025
MarketStand is a simple and convenient way to shop for groceries at local markets and have them delivered in minutes.
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