Lead generation for TIN Vitamin, a line of pharmacist-recommended vitamins and supplements, where I was project manager and media buyer. To grow the email list, I ran Facebook giveaway contests offering a free one-year supply of ImmuniTIN, built on lookalike audiences of page and post engagers, with entries flowing straight into email automation.
Two contest pushes in June and July 2020 brought in 1,190 leads at about $2.20 per lead, with click-through rates around 5%, well above typical benchmarks.
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Lead generation for TIN Vitamin, a line of pharmacist-recommended vitamins and supplements, where I was project manager and media buyer. To grow the email li...
