Media buying and project management for Oflario, a dropshipping store selling travel and work backpacks. I created and tested the Facebook video ads ("The Perfect Backpack for Work & Travel"), then scaled the winners with CBO, value-based and retargeting campaigns.
From Oct 2019 to Mar 2020 the account drove 481 purchases, 1,199 adds to cart and $36.4K in purchase value from $14.3K in ad spend (about 2.5x ROAS), with retargeting campaigns reaching up to 3.85x ROAS.
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Media buying and project management for Oflario, a dropshipping store selling travel and work backpacks. I created and tested the Facebook video ads ("The Pe...
