Media buying for a client

Media buying for a client new to dropshipping. I tested 5 products on Facebook ads in the first week, found a winning baby product at under $5 CPA and 4X ROAS, and scaled on a $10-15K monthly budget, taking the store from a handful of sales to over $100K in gross revenue within 3 months. On the retention side I set up abandoned cart and retention email flows and created a promo bundle to lift order value.