Facebook lead generation for six Anytime Fitness gym locations. The goal was a steady flow of new member leads and enrollees for each club. I ran location-targeted campaigns built around limited-time offers like $1 enrollment vouchers and "New Year, New You" promos, and kept testing offers, audiences and creatives per location.
Across 403 campaigns the account generated 10,680 leads from 7.7M impressions, with the best-performing location campaigns delivering leads at around $1 each.
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Facebook lead generation for six Anytime Fitness gym locations. The goal was a steady flow of new member leads and enrollees for each club. I ran location-ta...
