Facebook ads and project management for Tiny Trucker Co., a women-owned DTC brand selling mommy-and-me trucker hats for kids, toddlers, babies and moms. I built a full-funnel structure: cold-traffic prospecting, mid-funnel retargeting, dynamic product ads for cart abandoners and loyalty DPA campaigns for past buyers, with "Buy One Get One 40% Off" offers and social-proof creatives.
Across 35 campaigns the account generated 661 purchases, 9,112 adds to cart and $26.8K in purchase value from $12.3K in spend. Retargeting ran at 3.16x ROAS and loyalty DPA at 5x ROAS.
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Facebook ads and project management for Tiny Trucker Co., a women-owned DTC brand selling mommy-and-me trucker hats for kids, toddlers, babies and moms. I bu...
