Taxfix for new countries
Sahil Dave
Mobile Designer
Product Designer
Product Strategist
Figma
Miro
Taxfix
Successfully launched an MVP in Australia and a Live Market Test in Latin America in a few months.
The flow for the Live Market Test
Onboarding flow and dashboard screen for Australia
Different variations were user tested for the refund screens
I always give clear handover documentation to the team
Outcome
The Live Market Test succeeded with a higher-than-expected I2R (Installation-to-registration) rate. We built the MVP for Australia using existing codebases from existing international products (Netherlands, Spain, Italy and Germany). But the product had to be internationalized for the targetted Australian userbase. I worked closely with the UX Research team to gather feedback and insights, from user interviews and usability testing, to make the product work for the user. The MVP for Australia was released in July '23, and will now be used as a foundation to leapfrog development when launching in a new country
