"She was looking for someone to turn some of her old videos into TikToks! 👀"

Lila is a filmmaker, video editor and YouTuber. Quoting her YouTube bio, she "shares filmmaking tips, video editing tutorials, and vlogs for beginners, pros and everyone in between." 📹

I first came into contact with Lila in early 2022. She was looking for a video editor for her YouTube channel at the time and I applied. Unfortunately, we didn't work together then because I decided to work for another client.

Jump to late 2022, I emailed to check up on her and what luck:

She was looking for someone to turn some of her old videos into TikToks! 👀

I readily accepted and she sent me 5 A-Rolls of already posted videos for me to work with.

One of the original videos: This HIDDEN feature will BLOW YOUR MIND!

The guidelines were:

The video should be under 1 minute,

Use her preferred font,

Have some pop-up text,

End the TikTok with a Call to Action (CTA),

Create subtitles.

Snippet from the original video

Snippet from the repurposed TikTok

The most challenging part was narrowing down the most important information and remove the rest but, once this was done, it got more manageable! ✨