HammerShift | Democratizing Car Auctions

HammerShift is a disruptive vehicle auction website allowing users to guess the final sold price and enabling them to profit off of their predictions.

By doing so, they’ve democratized the space, enabling car culture lovers to participate without needing the funds to bid on vehicles directly.

The logo mark itself is a mix of racing stripes, creating the silhouette of a bidding gavel, and representing a side view of gears shifting within a manual transmission.

We then paired this with a strong but rounded and playful wordmark and monogram to ensure responsivness.