MOH lab | Visual Identity + Messaging





MOH lab

MOH lab is a consumer research laboratory from Portugal+California. They wanted to be bold. They wanted to be different. They wanted to lead. Through contemporary design language and dramatic rule breaking we achieved an identity that represents just that.



Holistic Development

A holistic approach towards identity development is what allowed us to combine design ideas in a way that fits together in every necessary use-case scenario.



Brand Messaging

Brand messaging is closely interwoven with the visual identity and they work in symbiosis to better eachother.

A minor element of irony is used to garner attention, subvert expectations, and communicate value. The user journey was considered and maped for every brand and marketing touchpoint.