Piëch Mark Zero — the digital cockpit
Dariusz Frączyk
The Piëch Mark Zero cockpit: three displays reading as one horizontal composition — instrument cluster, centre display, passenger area — with one physical speedometer beside them.
The Piëch Mark Zero cockpit, screens lit
The brief was four screens. I argued it down to three, because four split the driver's attention without buying anything back.
The driver's view — the physical speedometer beside the three screens across the dash
The three zones as argued: instrument cluster, navigation and vehicle controls, passenger
I designed the HMI and all the motion, via Incari. Four months from first workshop to a prototype running in the car; 1st place at the Car HMI Europe Awards.
Full case study → https://fraczyk.design/work/piech-mark-zero-hmi
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Posted Sep 1, 2026
The in-car HMI for Piëch Automotive's first electric sports car. Three displays reading as one horizontal composition. 1st place, Car HMI Europe Awards.
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Oct 1, 2021 - Jan 31, 2022
