Tingo BV is a beverage brand that needed a vibrant and compelling landing page to introduce their new energy and cola drinks. The goal was to create a visually engaging experience that reflects the brand’s bold identity and attracts attention from potential customers and distributors.
My Role
UI/UX Design
Visual Direction
Responsive Layout Design
Brand Application
The Challenge
Create a landing page that:
Introduces the Tingo Electric and Tingo Cola products.
Reflects the energy and refreshment values of the brand.
Encourages users to learn more or take action.
Uses striking visuals to capture attention instantly.
Design Approach
Hero Section Focus : Bold imagery with a call to action (“Discover Tingo BV”) paired with vibrant brand colors (blue, orange, red) for emotional impact.
Typography & Color Use: Emphasized contrast using orange and blue to highlight key words like refreshment," excellence, and friendly, and confident fonts to enhance readability and brand tone.
Product Showcase: Custom mockups of Tingo Electric and Tingo Cola placed side-by-side on colored backgrounds that match their brand tone.
User Flow: Navigation is simple and intuitive (About Us, Product, Blog, Contact). The “Learn More” button immediately directs users to the next steps.
Outcome
The landing page successfully:
Elevates Tingo BV's visual identity.
Creates a refreshing digital presence.
Is ready to convert first-time visitors into curious customers.