PZN // Polish Ski Association | Logo Redesign
Jorge Sousa
The Polish Ski Association (Polski Związek Narciarski) is one of the largest and most successful sports associations in Poland. PZN was founded on December 26, 1919 and in 2019 celebrated the 100th anniversary of its activity.
This project was created as a recruitment task for a Graphic Designer position. The objective of this project was redesign the logo of PZN, in order to create a logo that would be modern, universal, easy to use on both online, printed, promotional and large-format materials (during sporting events). It should also refer stylistically to the history of skiing in Poland, keep the main colour as red, be in a crest shape and contain the year of foundation (1919). Alongside the logo and the brand guidelines, I had to present the application of the logo in different materials (business cards, flag, medals...).
Current Logo vs Concept
Proposed Color Palette
Badge Grid
Logo Horizontal Lockup & Safe Space
Logo Vertical Lockup & Safe Space
Typography
Application in Business Cards
Application in Banners
Application in Flags
Application in Textile
Application in Access Cards
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Posted Jun 1, 2025
Redesigned PZN logo and brand guidelines for modern and versatile use.
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