CUX - Website Homepage Redesign

CUX automatically select data so that the user can immediately find their customers’ problems and increase conversion.

Transform a traditional, text-heavy website into a modern, engaging platform that better showcases the app's capabilities, clearly communicates the value of CUX, and significantly increases user interaction and engagement.

The original website suffered from several key issues:

Poor visual hierarchy - Dense text blocks made it difficult to scan and understand key benefits

Lack of engagement - Static layout failed to capture user attention or convey the dynamic nature of the product

Weak brand personality - Generic design didn't differentiate from competitors

Information overload - Too much content presented without clear prioritization

Ineffective social proof - Customer testimonials were poorly presented and failed to build credibility or trust

Low conversion potential - No clear call-to-action flow or compelling value propositions

These were the main points addressed in this redesign and their respective result: 1. Hero Section Transformation

Problem: Original hero was text-heavy with weak visual impact

Solution: Bold headline with confident human imagery and clear value proposition

Result: Immediate understanding of product benefits and target audience

Problem: Information was scattered and hard to digest

Solution: Modular content blocks with clear sections for different user needs

Result: Improved user flow and reduced cognitive load

Problem: Relied too heavily on text to explain complex concepts

Solution: Infographics, icons, visuals from the app and visual metaphors to simplify communication and show how the product can help users. Also used the mascot of the brand (Avocado) that was widely used within the app to build brand cohesion between the website and product experience

Result: Better comprehension of the value transmited and retention of key messages

Problem: Lacked social proof and credibility indicators

Solution: Customer testimonials, logos, and success cases prominently displayed

Result: Increased user confidence and conversion potential

The live website can be accessed at www.cux.io.